The focus is to develop a pan-European framework which centres on a set of target-based actions that will:

  • Reduce the carbon, water and waste footprints of clothing in Europe.
  • Ensure that fewer low grade textiles go to incineration and landfill.
  • Prevent waste in the clothing supply chain.
  • Encourage innovation in resource-efficient design, recycling of textile fibres and service models to encourage business growth in the sector.
  • Influence consumers to buy smarter and use clothing for longer by using the existing Love Your Clothes consumer campaign.


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