The focus is to develop a pan-European framework which centres on a set of target-based actions that will:

  • Reduce the carbon, water and waste footprints of clothing in Europe.
  • Ensure that fewer low grade textiles go to incineration and landfill.
  • Prevent waste in the clothing supply chain.
  • Encourage innovation in resource-efficient design, recycling of textile fibres and service models to encourage business growth in the sector.
  • Influence consumers to adopt more sustainable behaviours by using the Love Your Clothes consumer campaign.

This €3.6 million EU LIFE funded project aims to reduce large amounts of clothing waste across Europe and embed a circular economy approach.

Launched in September 2015, the project runs for 3 ½ years, ending in March 2019.  Research, case studies and recommendations will be shared on our website for years thereafter to help the sector continue their path to sustainability.

Five leading organisations from around the United Kingdom, the Netherlands and Denmark are responsible for delivery. They are WRAP, MADE-BY, Rijkswaterstaat (part of the Dutch ministry of Infrastructure and the Environment), Danish Fashion Institute (DAFI) and London Waste and Recycling Board (LWARB).

Links with European clothing sector

The project has important synergies with existing and upcoming sector activities and will support these to deliver best practice.

The synergies include specific sustainability goals developed through European Commission proposals such as the Circular Economy Package, Product Environmental Footprint, and EU Garment Initiative, as well as Action Plans led by National Governments and Industry Associations.

The project also delivers actions which support the UN Sustainable Development Goals (in particular goals 9, 12, 13, 15 and 17) and the Organisation for Economic Co-operation and Development.