ECAP is €3.6 million EU LIFE funded project which aims to reduce clothing waste across Europe and embed a circular economy approach. Our research Mapping clothing impacts in Europe: the environmental cost shows there is a big opportunity for the environmental  impact of clothing to be reduced.

The project runs for three and a half years, ending in March 2019.  Research, case studies and recommendations will be shared on our website for years thereafter to help the sector continue its path to sustainability.  We work across eight different areas to achieve this.

Objectives and targets

The focus of ECAP is to adopt a circular approach to divert clothing waste from landfill and incineration across Europe. Specifically it aims to:

  • Divert over 90,000 tonnes of clothing waste from landfill and incineration.
  • Reduce the carbon, water and waste footprints of clothing in Europe.
  • Ensure that fewer low grade textiles go to incineration and landfill.
  • Prevent waste in the clothing supply chain.
  • Encourage innovation in resource-efficient design, recycling of textile fibres and service models to encourage business growth in the sector.
  • Influence consumers to buy smarter and use clothing for longer by using the existing Love Your Clothes consumer campaign.

Links with European clothing sector

The project has important synergies with existing and upcoming sector activities and will support these to deliver best practice.

The synergies include specific sustainability goals developed through European Commission proposals such as the Circular Economy PackageProduct Environmental Footprint, and EU Garment Initiative, as well as Action Plans led by National Governments and Industry Associations.

The project also delivers actions which support the UN Sustainable Development Goals (in particular goals 9, 12, 13, 15 and 17) and the Organisation for Economic Co-operation and Development.