Cutting the environmental impact of clothing across

the supply chain.  Generating value for business through

collaboration, measuring and sharing best practice


ECAP – the European Clothing Action Plan – is an exciting new project that will bring environmental and economic benefit to the clothing sector.

Its holistic approach encompasses sustainable design, production, consumption, public procurement, collection and recycling through to reprocessing.  The project focuses on the clothing supply chain specifically to reduce waste and to bring about effective waste recovery.

This new initiative is happening now and it is the only EU LIFE funded project to address clothing sustainability.

Retailers, brands, suppliers, public sector, re-use and recycling organisations and charities are all being encouraged to commit to a target-based Clothing Action Plan that will be supported by a consumer campaign to change behaviour.  Over the 3 ½ year life of the project, participants will develop a more circular approach to reducing clothing waste across Europe.

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