Start your own consumer engagement campaign

We’ve created a consumer campaign pack filled with ready-made, practical communications materials, ideas and guidance to help you kick start your own consumer messaging.

The freely available pack includes messaging guidance and a series of campaign case studies and action plans to help you take action. Also included are social media and infographic templates, animated gifs, posters and flyer templates, and more.

Download the Campaign Pack
View the Case Studies and Action Plans

The packs are based on materials and messages developed through WRAP’s successful Love Your Clothes campaign in the UK and adapted and tested with consumers in Germany, Italy, the Netherlands and Denmark.

Why are we doing this?

The aim of ECAP’s Consumer action is to positively affect consumers’ buying, use, care and disposal of clothing, to extend the life of clothing across Europe, and divert it from incineration and landfill. Much of this could be achieved through increasing consumer awareness and encouraging behaviour change.

Get involved

Could our ready-made, practical campaign packs be useful to you or your network, or could we potentially work together? Get in touch.